iGB London 2026 is getting closer, and the Genesys One team is excited to attend one of the biggest affiliate and iGaming events of the year. The event takes place from 1 to 2 July 2026 at ExCeL London and will once again bring together affiliates, operators, suppliers, and tech providers from across the global iGaming industry.

This year’s event focuses heavily on casino, sports betting, and affiliate marketing. The official slogan, “All in on Casino. All in on Sports Betting. All in on Affiliate,” perfectly reflects the direction of the conference and the opportunities waiting for affiliates attending the show.

For affiliates, iGB London offers far more than just an exhibition floor. It creates opportunities to build partnerships, discover new products, explore fresh traffic strategies, and connect directly with casino affiliate programs and industry leaders. The event also gives attendees access to networking sessions, educational content, and business focused discussions designed to help affiliates grow.

The Genesys One team will be onsite throughout the event and looks forward to meeting both new and existing affiliates in London. Registration for iGB London is already open, and the city is once again preparing to host the iGaming industry for two busy days of networking and business. In this guide, we will cover everything affiliates should know before attending.

iGB London Venue Location

iGB London 2026 will take place at ExCeL London, one of the largest exhibition and conference venues in the United Kingdom. The full venue address is Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom.

London continues to be one of Europe’s biggest business hubs and remains one of the most connected cities in the world. This makes travel much easier for international affiliates, operators, and suppliers attending the event from different regions. The city’s global connectivity is one of the reasons iGB London continues to attract major names from across the iGaming industry.

Getting to ExCeL London is simple thanks to the Elizabeth Line and DLR transport systems. The closest stations are Custom House and Prince Regent, both offering direct access to the venue.

Affiliates attending the event will also find plenty of nearby hotels and accommodation options around the ExCeL area. This makes it easier to stay close to the venue during the busy networking schedule.

The exhibition itself will run across halls S3 through S13 as part of World iGaming Week. The venue layout creates a practical environment for meetings, networking, and business discussions throughout the two day event.

iGB London 2026 Floor Plan

The iGB London 2026 exhibition floor will once again take over multiple halls inside ExCeL London, with the event spread across halls S4 through S12. The scale of the venue highlights just how large the event has become for the affiliate and iGaming industry. Affiliates attending can expect a packed exhibition floor filled with affiliate programs, casinos, software providers, payment companies, game studios, and marketing platforms from around the world.

Several dedicated networking and feature areas can already be seen across the floor plan. This includes the Pulse stage, the Sustainable Gambling Zone, iGB Introducing meeting areas, networking lounges, coffee areas, and exhibitor meeting hubs. Major exhibitors and affiliate brands are spread throughout the halls, creating constant networking opportunities across the venue.

Floor maps will also be available through the official event guide and iGB Official App, making it easier to navigate meetings and exhibitor locations during the event. Affiliates planning to attend should organize schedules early, especially with so many companies and networking opportunities spread across the exhibition floor.

You can explore the official interactive floor plan below before attending the event.

Event Schedule and Dates

iGB London 2026 officially takes place from 1 to 2 July 2026 at ExCeL London, with pre registration and exhibitor preparation beginning on 30 June 2026. Across all three days, affiliates can expect busy expo halls, networking activities, meetings, workshops, and business opportunities. Below is a breakdown of what attendees can expect each day.

30 June 2026

This will serve as the main preparation day before iGB London officially opens. Attendees will be able to collect pre registration badges ahead of the expo, while exhibitors begin final booth setup across the venue.

Many affiliates and industry professionals will arrive in London during the day, making it a useful time for early networking and informal meetings before the exhibition floor becomes busy. It is also the perfect opportunity to use the iGB Official App to finalize meeting schedules, review exhibitor locations, and organize calendars for the next two days.

Arriving early can help affiliates avoid delays, prepare properly, and make the most of the networking opportunities waiting once the expo officially begins.

1 July 2026

The first official expo day of iGB London begins at 09:30 as the exhibition floor opens across ExCeL London. Affiliates can expect packed exhibitor booths, nonstop networking opportunities, scheduled meetings, and busy conference areas throughout the day.

This is usually the busiest day of the event, with affiliate managers, operators, suppliers, and tech providers meeting face to face across the exhibition halls. Attendees will also have access to workshops, industry sessions, and educational content running throughout the venue.

Networking activities continue into the evening as many companies host social events and meetups after the expo closes. The Genesys One team will be attending throughout the day and looks forward to meeting affiliates across the event floor.

2 July 2026

The second and final expo day of iGB London 2026 begins at 10:00 as affiliates return for another full day of meetings, networking, and industry discussions across ExCeL London.

For many attendees, this becomes the final opportunity to connect with affiliate managers, operators, suppliers, and potential business partners before the event closes. Workshops, educational sessions, and networking activities will continue throughout the venue during the day.

One of the biggest highlights of the evening will be the iGB Affiliate Awards, which celebrates achievement and innovation across the affiliate industry.

The final day is also the perfect time to wrap up future partnership discussions and connect with the Genesys One team before the event comes to an end.

iGB Official App

The iGB Official App will play a big role during iGB London 2026, especially for affiliates planning to maximize meetings and networking opportunities across the event. The app gives attendees access to useful tools that help manage busy schedules before and during the expo.

Affiliates can use the app to schedule meetings, view event schedules, navigate the venue, and manage networking throughout the two day conference. Personalized calendars make it easier to organize meetings with affiliate programs, operators, suppliers, and exhibitors ahead of time. The app also includes attendee messaging features, exhibitor search tools, and visibility settings that allow users to control how they appear to other attendees.

One of the biggest advantages of the app is the integration with iGB INTRODUCING, which helps affiliates pre arrange meetings before arriving in London. This can save valuable time during the event and helps attendees build more structured networking schedules.

The app also includes floor maps and venue information, making it much easier to move between meetings and exhibitor booths during the busy expo days. Affiliates attending iGB London should complete their profiles early to improve networking opportunities before the event begins. The app will also remain active for two weeks after the event ends.

iGB Live London
Image from https://www.igblive.com/

Networking Events

Networking continues to be one of the biggest reasons affiliates attend iGB London each year. The event creates opportunities for business growth, new partnerships, and face to face conversations with companies from across the global iGaming industry. Throughout the two day conference, attendees can expect business networking, casual meetups, coffee meetings, exhibitor discussions, and evening networking events across ExCeL London.

One of the main networking features at the event is iGB INTRODUCING, a facilitated matchmaking system designed to help attendees connect before the expo even begins. Affiliates can arrange meetings in advance and connect directly with affiliate programs, operators, suppliers, investors, startups, and other industry professionals.

The Pulse area will also provide networking opportunities through educational sessions, discussions, and performance focused industry conversations. This creates a useful environment for affiliates looking to learn, build relationships, and discover new business opportunities during the event.

Even with digital communication playing a major role in affiliate marketing, face to face meetings still carry real value in the industry. Many long term partnerships, affiliate deals, and future business opportunities often begin at networking events like iGB London.

Meet Our Team at iGB London

The Genesys One team will be attending iGB London and looks forward to meeting affiliates, partners, operators, and industry contacts throughout the event. As one of the biggest affiliate gatherings in the iGaming industry, iGB London creates the perfect opportunity to reconnect with existing partners while also building new relationships across the exhibition floor.

Throughout the event, the team will be available to discuss affiliate opportunities, traffic strategies, partnerships, and future growth across the Genesys One network. Affiliates attending the conference will also have the chance to learn more about the casino brands currently available across the network, including Lucky Creek, Big Dollar, Black Lotus, Treasure Mile, Jackpot Wheel, and Bella Vegas.

With networking activities taking place across both expo days, affiliates are encouraged to schedule meetings in advance using the iGB Official App. Planning ahead can help secure time with the Genesys One team during what will be a very busy event week in London.

iGB London always brings together new faces and familiar industry contacts under one roof, and the Genesys One team is excited to be part of it once again. If you are attending the event, be sure to connect with the team and say hello during the conference.

iGB London
Image from https://www.igblive.com/

iGB London FAQs

If you are planning to attend iGB London 2026, it helps to prepare early before arriving at ExCeL London. Below are some of the most common questions affiliates ask about the event, including venue details, networking opportunities, schedules, registration, and what to expect during the conference.

What is iGB London?

iGB London is one of the largest affiliate and iGaming industry events of the year. The conference brings together affiliates, operators, suppliers, software providers, payment companies, and tech brands from around the world for two days of networking, meetings, and business growth opportunities.

When is iGB London 2026 taking place?

iGB London officially takes place from 1 to 2 July 2026 at ExCeL London. Pre registration and exhibitor setup activities will also begin on 30 June 2026 before the exhibition floor opens.

Where is iGB London being held?

The event will take place at ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom. The venue is easily accessible through the Elizabeth Line and DLR transport systems.

Is iGB London free to attend?

Yes. According to the official event information, iGB London is free to attend. Some side events and workshops may require separate tickets or paid access depending on the activity.

Who attends iGB London?

iGB London attracts affiliates, operators, affiliate programs, software providers, suppliers, payment companies, game studios, investors, and tech providers from across the global iGaming industry.

What is the iGB Official App used for?

The iGB Official App helps attendees schedule meetings, manage networking, view floor maps, search exhibitors, message attendees, and organize personalized event calendars before and during the expo.

What are the opening hours?

The exhibition floor will open from 09:30 to 18:00 on 1 July 2026 and from 10:00 to 18:00 on 2 July 2026 at ExCeL London.

What networking opportunities are available?

iGB London includes networking lounges, exhibitor meetings, evening events, coffee meetings, and the iGB INTRODUCING matchmaking system. Affiliates can arrange meetings with operators, affiliate programs, suppliers, investors, and industry contacts throughout the event.

Why should affiliates attend iGB London?

iGB London gives affiliates the opportunity to build partnerships, discover new affiliate programs, meet operators face to face, learn from industry sessions, and explore new growth opportunities within the iGaming industry. Many valuable partnerships and business opportunities begin at events like iGB London.

Final Thoughts

iGB London is shaping up to be one of the biggest affiliate and iGaming events of the year. With thousands of industry professionals expected to attend, the event creates valuable opportunities for affiliates looking to grow partnerships, discover new affiliate programs, and stay connected with the latest developments across the industry. From networking events and business meetings to educational sessions and new technology, there will be plenty happening across ExCeL London during the two day conference.

London continues to be one of the world’s leading business hubs, which makes it the perfect location for an international iGaming event of this size. Affiliates attending iGB London should take full advantage of the official app, networking opportunities, exhibitor meetings, and scheduled events throughout the conference.

The Genesys One team will also be attending throughout the event and looks forward to reconnecting with existing partners while welcoming new affiliates to the network. If you are planning to attend iGB London, be sure to organize your schedule early, arrange meetings in advance, and prepare for a busy week of networking and industry discussions.

We look forward to seeing affiliates in London this July for another exciting edition of iGB London 2026.

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