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SBC Summit 2026 in Lisbon will bring the global betting and gaming industry together from September 29 to October 1. The event takes place across Feira Internacional de Lisboa and MEO Arena in Parque das Nações. Thousands of operators, affiliates, suppliers, marketers, and technology companies are expected to attend.
Affiliate Leaders Summit will also take place alongside SBC Summit during the same three days. The dedicated event focuses on affiliate marketing, acquisition, SEO, paid media, tracking, content, and emerging technologies. This gives affiliates access to both specialist discussions and the wider iGaming industry.
Genesys One will be attending both SBC Summit and Affiliate Leaders Summit this year. Our affiliate managers will be in Lisbon to meet existing partners and connect with new affiliates. This guide covers the dates, venues, schedule, networking events, conference topics, tickets, and other useful information for affiliates attending Lisbon.
What Is SBC Summit?
SBC Summit is SBC’s flagship global betting and gaming event. It brings operators, affiliates, suppliers, regulators, marketers, and technology companies together in one place. The conference also covers payments, player protection, emerging markets, casino gaming, sports betting, and industry technology.
The 2026 event is expected to welcome around 40,000 industry professionals. More than 800 exhibitors and sponsors will take part across the event. In addition, over 600 speakers will contribute to the conference program. Attendees come from more than 150 countries, making SBC Summit a major international meeting point for the industry.
For affiliates, SBC Summit offers access to much more than affiliate programs alone. It provides opportunities to meet operators, discover new markets, and follow changes affecting player acquisition. Affiliates can also learn about payments, regulation, technology, marketing, and new casino products. This wider industry view can help affiliates spot new opportunities and prepare for changes within iGaming. More information about the event is available through SBC Events.
SBC Summit 2026 Dates and Opening Hours
SBC Summit 2026 takes place from September 29 to October 1, 2026. Affiliate Leaders Summit runs across the same three days. Both events take place at the FIL and MEO Arena complex in Lisbon.
| Date | Attendee Access | Venue Closes |
|---|---|---|
| Tuesday, September 29 | 10:00 | 18:00 |
| Wednesday, September 30 | 10:00 | 18:00 |
| Thursday, October 1 | 10:00 | 17:00 |
Festival Square stays open until 20:00 on Tuesday and Wednesday. It closes with the main venue at 17:00 on Thursday.
Attendees can also collect their badges before the event begins. Pre-event badge collection at FIL runs from 12:00 to 20:00 on Monday, September 28. SBC also offers badge collection at Lisbon Airport from September 27. Collecting a badge early can help affiliates avoid registration queues on the first morning.
SBC Summit Lisbon Venue and Location
The SBC Summit Lisbon location is the Parque das Nações district in Lisbon. The event takes place across Feira Internacional de Lisboa (FIL) and MEO Arena. Both venues sit next to each other, which makes moving between sessions easier.
Feira Internacional de Lisboa
Feira Internacional de Lisboa (FIL)
R. do Bojador
1998-010 Lisboa
Portugal
FIL is Lisbon’s main exhibition and convention center. Much of the SBC Summit exhibition, conference activity, and Affiliate Leaders Summit takes place here.
MEO Arena
MEO Arena
Rossio dos Olivais
1990-231 Lisboa
Portugal
MEO Arena is located directly beside FIL. It hosts major conference sessions, awards, and the INFINITY Lisbon closing event.
The easiest public transport option is Lisbon’s Red Metro Line to Oriente Station. From there, FIL is around a five-minute walk away. MEO Arena is also within walking distance.
Affiliates attending both events should find the layout convenient. SBC says the walk from Affiliate Leaders Summit to MEO Arena takes around seven to ten minutes.
SBC Summit Lisbon Floor Plan
SBC Summit uses a large exhibition layout across several halls at FIL. The 2026 floor plan separates major industry sectors to make navigation easier.
Casino and iGaming companies are mainly located across Halls 1, 2, and 4. Sports betting is centered in Hall 3. The Payment Expert Summit is located in Hall 4. The Startup Hub sits between Halls 1 and 2. Meanwhile, the Player Protection Zone connects Halls 3 and 4.
Affiliates should review the floor plan before arriving. This makes it easier to locate meetings, conference stages, networking lounges, and Affiliate Leaders Summit areas.
The SBC Connect app also includes the event floor plan. Attendees can use it to plan routes between meetings and avoid unnecessary walking. SBC recommends checking locations before booking back-to-back meetings across different areas.
What Is Affiliate Leaders Summit?
Affiliate Leaders Summit is a standalone event focused on affiliate and performance marketing. It runs alongside SBC Summit from September 29 to October 1, 2026. Both events take place across FIL and MEO Arena in Lisbon.
The event is expected to attract more than 10,000 delegates from over 150 countries. It also features more than 150 exhibitors and sponsors across 15,000 square meters.
Affiliate Leaders Summit is aimed at people working across the acquisition ecosystem. This includes affiliates, publishers, affiliate managers, media buyers, SEO specialists, marketers, creators, networks, and operator acquisition teams.
The conference focuses on topics that directly affect affiliate growth. These include SEO, paid media, CRM, attribution, AI, content discovery, compliance, and traffic acquisition. It also covers first-party data, emerging channels, conversion, and changing relationships between affiliates and operators.
Affiliate Leaders first appeared as a dedicated area within SBC Summit after the event moved to Lisbon in 2024. In 2026, it becomes a standalone event with its own conference, exhibition areas, and networking program. However, it remains co-located with SBC Summit.
SBC Summit and Affiliate Leaders Summit Compared
SBC Summit and Affiliate Leaders Summit run alongside each other in Lisbon. However, they serve different parts of the industry.
Category | SBC Summit | Affiliate Leaders Summit |
|---|---|---|
| Dates | September 29–October 1 | September 29–October 1 |
| Location | FIL and MEO Arena | FIL and MEO Arena |
| Main Focus | Wider betting and gaming industry | Affiliate and performance marketing |
| Audience | Operators, suppliers, affiliates, regulators, and technology companies | Affiliates, marketers, networks, publishers, and acquisition teams |
| Conference | Broad industry topics | SEO, paid media, CRM, AI, tracking, and acquisition |
| Networking | Industry-wide meetings and events | Affiliate-focused meetings and networking |
For affiliates, the two events complement each other well. Affiliate Leaders Summit offers more focused marketing and partnership content. Meanwhile, SBC Summit gives affiliates access to the wider iGaming industry.
Because both events share the same dates and venue complex, attending both is practical.
SBC Summit Lisbon Schedule
The SBC Summit Lisbon schedule runs across three full days of conferences, meetings, networking, and evening events. Affiliate Leaders Summit follows the same dates, so affiliates can plan activities across both events.
Tuesday, September 29
The opening day starts with conference sessions, exhibition activity, and networking from 10:00. Affiliates can move between the wider SBC Summit program and dedicated Affiliate Leaders Summit sessions.
The SBC Summit Opening Party starts at 20:00 at Pavilhão Carlos Lopes. The evening combines entertainment and informal networking after the first day.
Wednesday, September 30
Day two continues with conference sessions, meetings, and affiliate-focused discussions. This is also the second full day for exploring both events and meeting industry partners.
The Affiliate Leaders Awards take place at MEO Arena from 19:30 to 23:30. The awards recognize achievements across affiliate marketing, content, SEO, media, and affiliate programs. A separate ticket is required.
Thursday, October 1
The final day runs until 17:00, giving affiliates another opportunity for sessions, meetings, and networking.
The SBC Awards begin at 18:30 at MEO Arena and require a separate ticket. Later, INFINITY Lisbon starts at 20:00 and closes the three-day event with entertainment and networking.
The detailed conference agenda may change before the event. Affiliates should check the official schedule and SBC Connect app for the latest session times.
Conference Topics Affiliates Should Watch
The SBC Summit 2026 conference covers many areas of the gaming industry. However, several topics stand out for affiliates. The Affiliate Leaders Summit also adds dedicated sessions on acquisition, traffic growth, and performance marketing.
SEO, Content and AI Search
Search is changing quickly, and this is a major theme for affiliates. Sessions will look at SEO, paid media, AI-powered search, and content discovery. They will also cover how affiliates can stay visible as search engines provide more direct answers.
Performance Marketing and Paid Media
Acquisition costs remain an important issue across affiliate marketing. The conference will cover paid media, traffic growth, platform dependence, and sustainable acquisition strategies. It will also look at how affiliates can reduce reliance on a single traffic source.
Tracking, Attribution and CRM
Tracking remains another key topic. Affiliates can expect discussions around attribution, fragmented player journeys, first-party data, CRM, and retention. These areas are becoming more important as privacy rules and tracking methods continue to change.
Regulation, Payments and Emerging Markets
The wider SBC Summit program also covers regulation, compliance, payments, technology, and global market expansion. These topics can directly affect where affiliates promote, which operators they work with, and how campaigns are managed.
Speakers at SBC Summit 2026
SBC Summit 2026 will feature more than 600 speakers across its conference program. The lineup includes executives, founders, investors, marketers, and specialists from across gaming and technology.
One of the headline sessions is Leadership in Sports Business on September 29. It brings together Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder and CEO Jason Robins. The session will cover leadership, technology, media, data, and the changing sports business landscape.
Affiliate Leaders Summit also has its own speaker lineup. Confirmed names include Pierre Cadena of Catena Media, Peter Gunni of Traffic Lab, and Elaine Gardiner of TAG Media. Other speakers represent affiliate publishers, networks, marketing companies, and performance businesses.
SBC Connect Official Event App
SBC Connect is the official event app for SBC Summit 2026 and Affiliate Leaders Summit. Registered attendees can use it before and during the event.
The app helps affiliates plan meetings, manage schedules, and find useful contacts across both events. Attendees can search for companies and other delegates, send messages, and arrange meetings in advance.
SBC Connect also includes the conference agenda, event schedule, and floor plan. This makes it easier to check session times and find meeting locations across FIL and MEO Arena.
SBC Connect has been available to registered attendees since August 24, 2026. Affiliates should set up their profiles early and start arranging important meetings before arriving in Lisbon.
With thousands of attendees expected, planning ahead can save time during the three-day event.
Networking Events at SBC Summit Lisbon
Networking is a major part of SBC Summit Lisbon. Affiliates can use both planned meetings and social events to meet new partners.
Structured Networking
SBC offers several organized networking formats during the three-day event. These include SBC Connect Meets, Speed Networking, Regulatory Gaming Meetups, and Show Floor Tours.
Affiliates can use SBC Connect to arrange meetings before arriving in Lisbon. This is useful when trying to meet specific operators, affiliate managers, or service providers.
SBC Summit Opening Party
The official Opening Party takes place on September 29 at Pavilhão Carlos Lopes. It starts at 20:00 after the first event day.
The party gives attendees a more relaxed setting for networking outside the conference halls.
Affiliate Leaders Awards
The Affiliate Leaders Awards take place on September 30 at MEO Arena. The ceremony runs from 19:30 to 23:30.
The awards recognize affiliates, affiliate programs, marketing businesses, and other companies across the performance marketing industry. A separate ticket is required.
INFINITY Lisbon
INFINITY Lisbon takes place on October 1 at MEO Arena. The closing event starts at 20:00 and combines entertainment with networking.
Access to some evening events depends on the attendee’s pass. Affiliates should check their ticket benefits before making plans.
Affiliate Tickets and Passes
Qualifying affiliates can apply for a complimentary Affiliate Leaders Summit VIP Pass. Applications are reviewed by SBC, with approvals usually processed within three to five business days.
The VIP pass gives affiliates access to Affiliate Leaders Summit and the wider SBC Summit. However, it does not include access to the separate SBC Summit version of the SBC Connect app. Affiliates still receive access to the Affiliate Leaders Summit networking platform.
Affiliate Leaders Summit is a standalone event in 2026, so it has its own registration and ticketing. Affiliates should apply before traveling and check their pass benefits carefully.
The Affiliate Leaders Awards and SBC Awards require separate tickets. Education+ academies and masterclasses also require an additional upgrade.
Tips for Affiliates Attending SBC Summit 2026
A little preparation can make the three days at SBC Summit much easier to manage. The event is large, so affiliates should plan their priorities before arriving in Lisbon.
Before the Event
Register early and confirm which events your pass includes. Download SBC Connect and complete your profile before the conference begins.
Next, review the floor plan and shortlist the companies you want to meet. Book important meetings in advance where possible. It also helps to identify conference sessions that match your traffic sources and markets.
During the Event
Avoid filling every hour with meetings. Leave enough time to move between FIL and MEO Arena without rushing.
Use structured networking sessions to meet new contacts. However, keep time available for unexpected conversations on the show floor.
Affiliate Leaders Summit should be a priority for affiliate-focused meetings. Meanwhile, SBC Summit offers access to the wider gaming industry.
After the Event
Follow up with new contacts soon after returning home. Connect on LinkedIn and send any information promised during meetings.
Finally, review your notes while conversations are still fresh. This can help turn useful introductions into long-term partnerships.
SBC Summit 2026 FAQs
What is SBC Summit?
SBC Summit is a major international betting and gaming industry event. It brings together operators, affiliates, suppliers, regulators, and technology companies. The event combines conferences, exhibitions, meetings, and networking. It also covers casino gaming, sports betting, payments, marketing, compliance, and emerging markets.
When is SBC Summit 2026?
The SBC Summit 2026 dates are September 29 to October 1, 2026. The event runs for three days in Lisbon. Affiliate Leaders Summit takes place alongside SBC Summit on the same dates. Attendee access starts at 10:00 each day.
Where is SBC Summit Lisbon held?
SBC Summit Lisbon takes place in the Parque das Nações district. The event uses Feira Internacional de Lisboa (FIL) and MEO Arena. Both venues are close to Oriente Station and sit beside each other, making travel between event areas easier.
What is the SBC Summit Lisbon address?
The main FIL address is R. do Bojador, 1998-010 Lisboa, Portugal. MEO Arena is at Rossio dos Olivais, 1990-231 Lisboa, Portugal. Both venues are located within Parque das Nações and are within walking distance of each other.
What is Affiliate Leaders Summit?
Affiliate Leaders Summit is a dedicated affiliate and performance marketing event. It focuses on SEO, acquisition, paid media, content, tracking, CRM, AI, and affiliate partnerships. In 2026, it becomes a standalone event while remaining alongside SBC Summit in Lisbon.
Are SBC Summit and Affiliate Leaders Summit the same event?
No. They are separate events with different areas of focus. SBC Summit covers the wider betting and gaming industry. Affiliate Leaders Summit focuses specifically on affiliate marketing and acquisition. However, both events run on the same dates and share the Lisbon venue complex.
Can affiliates attend both events?
Yes, depending on the pass held. Qualifying affiliates can apply for a complimentary Affiliate Leaders Summit VIP Pass. This provides access to Affiliate Leaders Summit and much of the wider SBC Summit. Affiliates should check their approved pass benefits before planning sessions and evening events.
Where can I find the SBC Summit Lisbon schedule?
The latest SBC Summit Lisbon schedule is available through the official event website and SBC Connect. The schedule includes conference sessions, networking activities, awards, and evening events. Attendees should check it regularly because session times and speakers may change before the event.
Is SBC Summit free for affiliates?
Qualifying affiliates can apply for a complimentary Affiliate Leaders Summit VIP Pass. Approval is not automatic, and SBC reviews each application. Some activities also require separate tickets or upgrades. Affiliates should confirm what their pass includes before booking travel or additional events.
Is Genesys One attending SBC Summit 2026?
Yes. Genesys One will attend both SBC Summit 2026 and Affiliate Leaders Summit in Lisbon. Our affiliate managers will be available to meet existing partners and new affiliates during the events. Attendees can use the opportunity to discuss campaigns, partnerships, and future opportunities.
Final Thoughts
SBC Summit 2026 in Lisbon gives affiliates access to three days of industry meetings, conference sessions, networking, and new business opportunities. The wider SBC Summit covers the full betting and gaming sector. Meanwhile, Affiliate Leaders Summit provides a dedicated space for affiliate marketing, acquisition, SEO, paid media, tracking, and performance.
The event runs from September 29 to October 1 across FIL and MEO Arena. Affiliates attending should plan meetings early, review the schedule, and use SBC Connect to organize their time.
Genesys One will attend both SBC Summit and Affiliate Leaders Summit this year. Our affiliate managers will be in Lisbon to meet existing partners and connect with new affiliates.
If you are attending and want to discuss campaigns, partnerships, or future opportunities, you can learn more about our iGaming affiliate program before the event. We look forward to meeting affiliates in Lisbon.
