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The Genesys One program has been powered by MyAffiliates for a few years. We use world-class iGaming affiliate marketing software so affiliates get more than a basic tracking dashboard. They get real-time tracking, clear reports, media tools, customer insights, commission visibility, and secure access.
Accurate data gives affiliates a clearer view of their traffic. They can follow clicks, signups, conversions, earnings, and traffic quality with more confidence. The platform also handles serious scale across the industry. In May 2026, it processed 991 million clicks, 3.3 million customer signups, 6,376 new affiliates, and €62 million in affiliate earnings.
That scale, combined with daily tracking tools and proven industry recognition, helps show why MyAffiliates has earned its place as one of the best iGaming affiliate software platforms available today.
What Is iGaming Affiliate Marketing Software?
iGaming affiliate marketing software is the system behind an iGaming affiliate program. It tracks clicks, traffic, signups, customers, campaigns, commissions, media, payments, and performance from one platform.
Affiliates usually see the front-end dashboard. This is where they check links, reports, earnings, media, and campaign results. Operators use the back-end system to manage affiliates, brands, customers, commission plans, reports, support, and account settings.
In iGaming, traffic can move quickly. Affiliates need accurate tracking, real-time data, clear reports, and reliable commission visibility. Without the right system, it becomes harder to understand which traffic sources create value.
Good iGaming affiliate marketing software helps affiliates see what works. It also helps programs manage partners with more structure, better data, and cleaner reporting.
The best iGaming affiliate software should do more than count clicks. It should track customer signups, show conversions, support payment reporting, store media assets, and give affiliates useful performance reports. It should also help operators manage programs at scale while keeping affiliate data clear and easy to follow.
Why Is MyAffiliates the Best iGaming Affiliate Software?
MyAffiliates combines affiliate management, customer management, media tools, reporting, security, and experienced leadership in one system. It supports high-volume iGaming programs and has won major industry awards. That mix of features, scale, and recognition helps make it one of the best iGaming affiliate software platforms in the market.
Affiliate Management
Affiliate management is one of the most important parts of iGaming affiliate software. Affiliates need clear data, while managers need tools that keep every partner account organized.
The platform gives affiliates individual dashboards with graphs and detailed performance views. These dashboards can show clicks, signups, conversions, revenue, commissions, and campaign activity. This gives affiliates a clearer view of what their traffic is doing.
As iGaming affiliate marketing software, it also supports flexible commission plans. These plans can be adjusted at affiliate level, which helps programs offer different deals to different partners. This is useful when affiliates work with different traffic sources, markets, or campaign types.
Affiliate tags, manual or automatic signup approval, email verification, multi-language support, and multi-currency support add more control. Affiliates get clearer access to their activity, while the program can manage accounts with more accuracy.
Customer Management
Customer management connects affiliate traffic to real customer activity. Affiliates need more than click totals. They need to understand what happens after a visitor reaches the brand.
The platform includes customer dashboards, conversion tracking, CPA qualification details, customer journey insights, and segmentation. It can also show where a customer came from, including referring sites, landing pages, and media channels.
This helps affiliates see which campaigns bring better results. For example, traffic from one banner may bring clicks, while another campaign may bring higher-quality signups. That difference is important when planning future promotions.
As iGaming affiliate marketing software, the platform also supports customer remapping and suspension tools. These features help with fraud prevention, compliance, and cleaner account management. For affiliates, the value is simple. They can see traffic quality, not just traffic volume.
Media Management
Media management gives affiliates access to campaign assets in one place. This helps them promote faster and keep campaigns more organized.
The platform supports banners, HTML5 creatives, mini-games, iframes, RSS feeds, and interactive media formats. It also supports media hosting, which keeps approved assets easier to manage and share. Third-party tools like Bannerflow and Connextra can also connect with the system.
Media can be assigned to all affiliates, selected groups, or individual partners. This gives the program better control over which creatives each affiliate can use.
For active campaigns, iGaming affiliate marketing software should make approved media easy to find and simple to use. Affiliates should not have to wait for manual creative requests every time they launch a campaign. With stronger media tools, they can access the right assets sooner and move promotions forward with less friction.
Advanced Reporting
Advanced reporting is one of the biggest reasons iGaming affiliate marketing software is valuable. Affiliates need clear numbers before they can make better campaign decisions.
The platform includes affiliate reports, customer reports, marketing reports, payment reports, system reports, fraud-related reports, and custom reports. It can also show clicks, signups, traffic funnels, conversions, media performance, customer insights, commission plans, and payment visibility.
Real-time reporting helps affiliates understand performance faster. This is important because iGaming traffic can change quickly. Delayed reports can make it harder to see which campaigns are working.
Custom reporting also gives partners more control. Some affiliates may focus on clicks and signups. Others may focus on revenue, customer value, or payments. Good iGaming affiliate software gives affiliates better information, so they can improve what works and adjust what needs attention.
Robust Security
Robust security is important because affiliate software handles sensitive data, account access, performance records, commission details, and customer activity.
The platform supports two-factor authentication, custom access levels, audit logs, account notifications, and secure data handling. These tools help protect accounts and give managers better control over who can access different parts of the system.
Custom access levels are useful for larger teams. Different departments can have different permissions, which helps keep data protected and organized. Audit logs also make it easier to track changes inside the platform.
Reliable iGaming affiliate marketing software also needs stable hosting. The platform uses AWS hosting, scalable server capacity, global media delivery, and 99.9% uptime. For affiliates, this helps keep tracking available when traffic is active. It also helps protect account access and campaign data.
Experienced Management
Experienced management gives the platform more depth behind the technology. Affiliates and operators want software managed by people who understand tracking, data, compliance, and iGaming technology.
Clémence Dujardin serves as Group CEO. Her background includes affiliate marketing, digital strategy, and regulatory compliance. That experience supports the platform’s focus on affiliate program growth and market needs.
Courtney Miles is the CTO. He joined in 2010 and leads technical direction, software architecture, tracking, scalability, automation, and development. His role helps support reliable performance and accurate data.
Steven Harris is the founder and director. He founded the company in 2007 after developing similar software in other industries. That long-term experience adds practical knowledge to the platform.
For affiliates, this gives more confidence. The iGaming affiliate software is guided by a team with years of platform, tracking, and industry experience.
Award-Winning iGaming Affiliate Software
Awards are not the only reason to choose iGaming affiliate marketing software. Features, tracking, reporting, security, and reliability still carry the most weight. Still, industry awards help show trust, consistency, and recognition from the wider iGaming market.
MyAffiliates has won several major awards over the years, including:
- 2018 Best Affiliate Software at Malta Gaming Awards
- 2021 Best Affiliate Tracking Software at SiGMA Awards
- 2021 Best Industry Contributor at MiGEA Awards
- 2021 Best Affiliate Marketing Platform at Affiliate Grand Slam
- 2022 Best Service Provider at MiGEA Awards
- 2022 Best Customer Service at MiGEA Awards
- 2022 Best SaaS Platform at Affiliate Grand Slam
- 2023 Best Affiliate Software at SiGMA Europe Awards
- 2024 Best Affiliate Software at SiGMA Europe Awards
- 2024 Best Affiliate Tracking Software at SiGMA
MyAffiliates has also been shortlisted for Best Affiliate Software 2026 at the upcoming SiGMA Europe Awards, taking place in Valletta, Malta on 3 May 2027.
The platform also shows current scale. In May 2026, it handled 991 million clicks, 3.3 million customer signups, 6,376 new affiliates, and €62 million in affiliate earnings. These numbers help support its position as proven iGaming affiliate marketing software for high-volume programs.
iGaming Affiliate Marketing Software FAQs
These FAQs answer common questions about iGaming affiliate marketing software, MyAffiliates, real-time tracking, awards, affiliate tools, and campaign performance.
What is iGaming affiliate software?
iGaming affiliate software is the platform that helps an affiliate program track partner activity. It records clicks, signups, conversions, customers, commissions, media, payments, and campaign performance. Affiliates usually see this through a front-end dashboard. Operators use the back end to manage partners, brands, reports, support, and commission plans. Good software gives both sides clearer data and cleaner program control. This helps affiliates understand where value starts and where traffic needs more work.
What is iGaming affiliate marketing software used for?
iGaming affiliate marketing software is used to track, manage, and report affiliate program activity. It helps affiliates follow clicks, signups, conversions, commissions, and earnings in one place. It also stores media assets, campaign links, payment details, and performance reports. For operators, it helps manage partners, brands, customers, commission plans, and support. The main goal is simple. It gives affiliates clearer data so they can understand which campaigns are working.
Why is MyAffiliates considered one of the best iGaming affiliate software platforms?
MyAffiliates is considered a leading iGaming affiliate software platform because it combines key tools in one system. It covers affiliate management, customer management, media tools, advanced reporting, security, and experienced leadership. It also supports high-volume programs and has earned major industry awards. For affiliates, the value comes from clearer tracking, better reports, campaign access, customer insights, and commission visibility. That makes daily campaign management easier to follow.
Why is real-time tracking important in iGaming affiliate marketing software?
Real-time tracking is important in iGaming affiliate marketing software because traffic can change quickly. Affiliates need to see clicks, signups, conversions, and earnings without waiting for delayed reports. Faster data helps them understand which campaigns are active and which sources bring better results. It also helps them spot issues sooner. When tracking is clear and current, affiliates can make better choices about traffic, media, and promotions.
What awards has MyAffiliates won?
MyAffiliates has won several major industry awards. These include Best Affiliate Software at the 2018 Malta Gaming Awards. It also won Best Affiliate Tracking Software at the 2021 SiGMA Awards. In 2021, it won Best Affiliate Marketing Platform at Affiliate Grand Slam. It also won Best Affiliate Software at SiGMA Europe in 2023 and 2024. In 2026, it was shortlisted for Best Affiliate Software at the SiGMA World Europe Awards.
Final Thoughts
The software behind an affiliate program matters because it affects daily performance. Good iGaming affiliate marketing software supports tracking, reporting, campaign access, customer insights, commission visibility, and day-to-day confidence.
The Genesys One program has used MyAffiliates for a few years. This is not just a support detail. It shows that affiliates are working through a platform designed for real campaign activity, not basic reporting alone.
Affiliates get access to more than simple numbers. They get affiliate management, customer management, media tools, advanced reporting, robust security, and experienced management behind the platform. This gives them clearer data, better campaign access, and a more reliable way to follow traffic performance.
The award history also adds useful proof. MyAffiliates has earned recognition across major iGaming events. The May 2026 numbers also show real scale, with 991 million clicks, 3.3 million customer signups, 6,376 new affiliates, and €62 million in affiliate earnings.
For affiliates, the message is clear. A proven iGaming affiliate software platform helps create a better base for promotion. Affiliates can promote with more confidence because the program is supported by proven iGaming affiliate marketing software.
