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SiGMA Rome returns to Fiera Roma from 2 to 5 November for four busy days of iGaming, technology, marketing, and networking. Officially known as SiGMA World, the event brings several major industry communities together in one venue. For affiliates, it offers direct access to operators, marketing specialists, technology companies, and decision-makers from around the world.
The scale of the 2026 event is significant. SiGMA expects around 30,000 delegates, with 550 speakers appearing across five conference stages. The event will also occupy around 100,000 square meters of Fiera Roma. Alongside the main conference, attendees can take part in networking events, workshops, awards, and specialist events such as Affiliate Grand Slam.
Genesys One Affiliate Managers will also be attending SiGMA Rome. As an iGaming affiliate program, the event gives us a chance to meet existing partners face to face. We will also be available to speak with new affiliates interested in working with our brands.
If you are planning to attend this major affiliate event, this guide covers the information you need before arriving. We will look at the Fiera Roma venue, interactive floor plan, daily agenda, speakers, SiGMA World Awards, tickets, networking opportunities, and Affiliate Grand Slam.
Venue and Location
SiGMA Rome will take place at Fiera Roma, one of the largest exhibition venues in the Italian capital. The official SiGMA Rome address is Via Portuense, 1645, 00148 Roma RM, Italy. SiGMA also advises attendees to use the East Side entrance when arriving at the venue.
The SiGMA Rome venue is a large exhibition complex with several halls, conference stages, networking areas, and event spaces. SiGMA World will use around 100,000 square meters of Fiera Roma, so attendees should allow time to move between different parts of the venue. The event brings SiGMA World together with Affiliate Grand Slam, AIBC, and FX World, with each area retaining its own industry focus.
Getting familiar with the location before arriving will make the event easier to navigate. The current venue layout shows several parking areas near the main entrance, along with bus stops and a designated taxi pickup point. Attendees driving to Fiera Roma can use the parking areas shown around the exhibition complex, while those arriving by taxi or bus can check the floor plan before setting off.
Because of the size of the venue, it is worth checking your meetings and planned sessions before each day begins. The next section covers the SiGMA Rome floor plan in more detail, including the main halls, stages, parking areas, and other useful locations.
Floor Plan
The SiGMA Rome floor plan is worth checking before you arrive at Fiera Roma. The event covers around 100,000 square meters, with different halls dedicated to gaming, affiliates, technology, finance, and networking. Knowing where the main stages and meeting areas are located can save plenty of time during a busy event day.
The SiGMA Rome 2026 floor plan currently shows nine main halls, alongside several outdoor and networking areas. Hall 2 is especially relevant for affiliates because it houses Affiliate Grand Slam and the AGS Stage. Hall 3 contains the Main Stage, while Hall 1 includes the Platinum Lounge.
| Hall | Main Area |
|---|---|
| Hall 1 | Platinum Lounge and nearby event areas |
| Hall 2 | AGS and AGS Stage |
| Hall 3 | Main Stage |
| Hall 4 | B2B |
| Hall 5 | Mixed / Land Based |
| Hall 6 | B2B |
| Hall 7 | AIBC / FX |
| Hall 8 | AIBC / FX |
| Hall 9 | Padel |
The SOFTSWISS Grand Prix area sits above the main exhibition halls on the current SiGMA World floor plan. This adds another activity area outside the main indoor conference layout.
Several practical locations are also clearly marked. The Main Entrance and Welcome area sits on the eastern side of the venue. Nearby, attendees will find Parking Areas 2, 3, and 4, along with bus stops serving the entrance area. A designated Taxi Pick Up point is shown on the western side, close to Halls 6 and 8.
Food areas run along the central corridor between the main halls. This makes them easy to reach during meetings or between conference sessions. The floor plan also highlights the Platinum Lounge in Hall 1, the AGS Stage in Hall 2, and the Main Stage in Hall 3.
The interactive SiGMA Rome floor plan makes planning much easier. Attendees can search the map, filter locations by category, bookmark important places, and mark areas as visited. The map can also help you plan a route between meetings before each event day begins.
Agenda
The SiGMA Rome agenda runs across four main days, starting with arrivals and registration on Monday. The exhibition and conference program then runs from Tuesday through Thursday. Across the SiGMA Rome dates, attendees can move between conference sessions, workshops, networking events, awards, and several organized activities around Rome. The SiGMA World agenda also includes evening events after the exhibition closes.
Monday, 2 November
Monday is mainly focused on arrivals, registration, networking, and side events before the exhibition opens. Delegates can collect their credentials, settle into Rome, and start meeting other attendees before the main conference begins.
| Time | Event |
|---|---|
| 00:00–23:00 | Delegates Arrival |
| 08:00–15:00 | SiGMA Nexus Elite Golf Tour – Rome |
| 09:15–14:00 | VIP Guided Tour – Colosseum & Roman Forums |
| 10:00–22:00 | Delegates Pre-Registration & Welcome Reception |
| 10:00–19:00 | Bloko Padel Tour Rome Edition |
| 10:00–13:45 | The Rome Expedition |
| 10:30–14:30 | Mosaic Workshop |
| 13:00–18:30 | VIP Guided Tour – Vatican Museums and St. Peter’s Basilica |
| 20:00–00:00 | SiGMA Awards |
The long pre-registration and welcome period gives delegates plenty of time to prepare for the first full conference day. Meanwhile, the tours, golf, padel, and workshops create early networking opportunities. The evening finishes with the SiGMA Awards.
Tuesday, 3 November
Tuesday is the first full business day of SiGMA Rome. The exhibition floor opens at 10:00, followed by workshops and the first day of conference sessions.
| Time | Event |
|---|---|
| 10:00–18:00 | Exhibition – Day 1 |
| 10:00–19:00 | Media Duel Tour at SiGMA World |
| 11:00–16:30 | Workshops – Day 1 |
| 11:00–16:00 | Conference – Rome – Day 1 |
| 15:00–18:00 | Networking Drinks |
| 19:00–22:30 | iGathering Networking Cocktail |
| 20:00–00:00 | AIBC & FX Awards |
The afternoon networking drinks give attendees another chance to meet outside scheduled sessions. Activity continues after the exhibition closes, with the iGathering Networking Cocktail and AIBC & FX Awards running into the evening.
Wednesday, 4 November
Wednesday follows a similar format, with the second exhibition, workshop, and conference day running alongside additional networking activities.
| Time | Event |
|---|---|
| 10:00–18:00 | Exhibition – Day 2 |
| 11:00–16:30 | Workshops – Day 2 |
| 11:00–16:00 | Conference – Rome – Day 2 |
| 13:30–18:00 | Finalissima of the Bloko Padel Tour |
| 15:00–18:00 | Networking Drinks |
| 20:00–00:00 | AGS Awards |
For affiliates, the AGS Awards are one of the key events on Wednesday evening. They form part of the Affiliate Grand Slam program and follow a full day of conference sessions, meetings, and networking.
Thursday, 5 November
Thursday is the final full day of the SiGMA Rome agenda. The exhibition remains open until 18:00, while conference sessions and workshops continue throughout the day.
| Time | Event |
|---|---|
| 10:00–18:00 | Exhibition – Day 3 |
| 11:00–16:30 | Workshops – Day 3 |
| 11:00–13:30 | Media Groups Finals and Super Cup |
| 11:00–18:00 | Conference – Rome – Day 3 |
| 15:00–18:00 | Networking Drinks |
| 20:00–00:00 | SiGMA Italia Awards |
The final day still leaves plenty of time for meetings before the exhibition closes. Networking drinks run through the afternoon, while the SiGMA Italia Awards bring the final full event day to a close.
Speakers
SiGMA World is bringing together 550 expert speakers across five conference stages in Rome. The full lineup covers gaming, technology, regulation, payments, marketing, and affiliate growth. For affiliates, several speakers stand out because of their direct experience in acquisition, SEO, affiliate management, and performance marketing.
Rather than listing hundreds of SiGMA Rome speakers, here are six names with especially relevant backgrounds for affiliate marketers.
Nataliia Lavruk — Head of Affiliates, Melbet
Nataliia Lavruk leads affiliate traffic acquisition at Melbet. She has more than seven years of experience in iGaming affiliate marketing. Her work covers markets including LATAM, Southeast Asia, MENA, and Africa. She has also worked on market-entry strategies and building affiliate relationships across emerging regions.
Brendon Spiteri — Head of Commercial, Routy
Brendon Spiteri has seven years of experience in digital marketing within the iGaming industry. His background has a strong focus on affiliate marketing, commercial growth, and partner relationships. His work combines data-driven marketing with a practical focus on measurable results.
Stefan Muehlbauer — CEO, Affpal
Stefan Muehlbauer has worked in affiliate management since 2010. Through Affpal, he works with affiliate managers, publishers, programs, and networks. He also runs workshops aimed at improving relationships between affiliate programs and their publishing partners.
Sean Bianco — Co-Founder & CEO, GainChanger
Sean Bianco is the co-founder and CEO of GainChanger, an SEO agency focused on iGaming and online businesses. His experience includes SEO, affiliate marketing, link building, brand protection, and long-term organic growth. He also regularly speaks about competitive SEO strategy and digital assets.
Paul Puolakka — CMO, Mr. Gamble
Paul Puolakka brings more than a decade of iGaming experience to the SiGMA Rome speakers lineup. His background covers marketing, sales, affiliate management, branding, SEO, and leadership. He has previously worked as Head of Affiliates, Affiliate Team Lead, and iGaming Consultant.
Dr Sara Al Madani — The Emirati Entrepreneur
Dr Sara Al Madani is an entrepreneur with experience across fashion, hospitality, and technology. She launched her first business at 15 and has since developed a diverse business portfolio. Her SiGMA profile also highlights her “Job Your Love” philosophy, focused on turning personal passion into meaningful work and long-term success.
These speakers give affiliates a useful mix of experience across acquisition, SEO, affiliate relationships, international markets, and performance marketing.
SiGMA World Awards
The SiGMA World Awards will take place on Monday, 2 November, during the opening day of SiGMA Rome. The ceremony is scheduled from 20:00 until midnight at the Corsie Sistine di Santo Spirito in Sassia. The evening begins with a welcome reception and awards registration from 20:00. The main awards ceremony starts after doors close at 21:00.
The SiGMA World Awards recognize individuals and companies making an impact across gaming, technology, and related industries. The evening combines an awards gala with dinner, entertainment, networking, and a charity auction supporting selected causes. It also gives guests an opportunity to meet industry executives and other senior attendees outside the main conference setting.
There are several awards ceremonies during SiGMA Rome, so it is useful to separate them. The SiGMA World Awards take place on Monday evening and open the event program. The AGS Awards follow on Wednesday, 4 November, from 20:00 until midnight. These awards focus on the affiliate industry and form part of Affiliate Grand Slam.
The SiGMA Italia Awards take place on Thursday, 5 November, also from 20:00 until midnight. Together, the three ceremonies cover different parts of the wider SiGMA Rome awards program.
Tickets and Registration
SiGMA Rome registration is handled through the official SiGMA ticket platform. Attendees should register in advance and confirm which access level fits their role. The main event page currently advertises free registration for affiliates and C-level operators.
SiGMA also confirms that casino operators can receive a complimentary Standard Operator Pass for its 2026 events. C-level executives receive an upgrade to a Platinum Pass. This includes VIP Concierge access, faster registration, personalized event support, and additional networking opportunities.
However, SiGMA Rome tickets do not automatically provide access to every activity on the agenda. Some awards, dinners, tours, and networking events have separate entry requirements. For example, certain awards ceremonies are limited to Platinum ticket holders, table sponsors, invited guests, or paid seat holders. Some guided tours also require Premium or Platinum access.
This makes it important to check the conditions attached to individual activities before making plans. The conference, exhibition, networking events, and evening program each have different access rules.
Affiliates planning to attend should complete their SiGMA Rome registration early. They should also confirm access for any side events they want to attend. Ticket options and event access may change before November, so the latest details should be checked during registration.
Networking with SiGMA Match App
Networking is a major part of SiGMA Rome, especially for affiliates looking to build new partnerships. The event includes networking zones, lounges, afternoon drinks, dinners, tournaments, and scheduled evening gatherings. These create several opportunities to meet people outside formal conference sessions.
The free SiGMA Match App helps attendees organize these meetings before and during the event. Users can find other attendees, connect directly, send invitations, and create a profile showing their interests and business goals. The app also provides a personal QR code for easier introductions.
SiGMA Match also works as a planning tool. Attendees can build a personal agenda, save conference panels, browse the interactive floor plan, and arrange meetings with connections. This keeps schedules, meetings, and venue information together in one place.
The app also provides live event updates. These can include newly announced speakers, workshops, podcasts, competitions, and other activities happening around the venue.
For affiliates, it makes sense to set up SiGMA Match before arriving in Rome. Important meetings can fill quickly during large events. Booking key contacts early leaves more time for spontaneous conversations once the conference begins.
Affiliate Grand Slam
Affiliate Grand Slam, usually shortened to AGS, brings a dedicated affiliate marketing focus to the wider SiGMA World event. While SiGMA covers the broader gaming industry, AGS concentrates more directly on affiliates, traffic, acquisition, and digital marketing.
The current floor plan places AGS in Hall 2, alongside the dedicated AGS Stage. This gives affiliate attendees a clear area for relevant sessions, networking, and meetings. The agenda also includes a dedicated Affiliate Grand Slam program. Day One begins with an official Affiliate Grand Slam welcome session.
Conference topics go directly into areas affiliates work with every day. The current agenda includes streams covering Traffic Sources and SiGMA Affiliates. It also includes discussions around media buying, tracking, advertisers, and user acquisition.
For Genesys One partners, this makes AGS one of the most relevant parts of the wider affiliate event. It provides opportunities to hear from industry specialists and meet people working across acquisition and performance marketing.
The Affiliate Grand Slam program continues into Wednesday evening with the AGS Awards. The ceremony runs from 20:00 until midnight and recognizes companies and individuals within the affiliate industry. It also includes dinner, networking, entertainment, and a charity auction.
Together, the AGS Stage, affiliate sessions, networking opportunities, and awards give affiliates a focused program within SiGMA World.
SiGMA World FAQs
SiGMA Rome brings several industries and event formats together at Fiera Roma. Therefore, affiliates may have practical questions before attending. These FAQs cover access, related events, food, the SiGMA World Pitch, and useful preparations before arriving.
Is SiGMA Rome the same as SiGMA World?
Yes. SiGMA World is the official name of the event taking place in Rome from 2 to 5 November. “SiGMA Rome” is commonly used when referring to the event by its host city. Both names therefore refer to the same 2026 event at Fiera Roma.
Who can attend SiGMA World?
SiGMA World attracts professionals from several connected industries. These include affiliates, casino operators, marketers, technology companies, payments businesses, investors, and regulators. The wider event also brings together professionals working across financial markets and emerging technology. SiGMA expects around 30,000 delegates in Rome.
What other events take place alongside SiGMA World?
SiGMA World takes place alongside Affiliate Grand Slam, AIBC, and FX World at Fiera Roma. Each event keeps its own specialist focus and dedicated content areas. Together, they cover gaming, affiliate marketing, frontier technology, and financial markets. This setup also gives attendees opportunities to meet professionals from related industries.
Are all side events included with every ticket?
No. Access depends on the event and ticket type. Some networking events, guided tours, VIP activities, dinners, and awards have additional requirements. Certain activities are limited to Premium or Platinum pass holders. Awards may also require an invitation, sponsored table, or paid seat. Attendees should check access conditions before adding side events to their plans.
What is the SiGMA World Pitch?
The SiGMA World Pitch gives startups an opportunity to present their businesses live on stage. It forms part of the wider event program and puts new business ideas in front of an industry audience. SiGMA currently lists three Startup Pitch competitions across the event, making startup activity a significant part of the program.
Is food available at SiGMA World?
Yes. The SiGMA Rome floor plan shows food areas positioned along the central route between the main halls. This makes them accessible during the exhibition and conference days. Attendees with packed meeting schedules should check the floor plan beforehand. Catering arrangements and availability may vary between general event areas, networking functions, dinners, and other scheduled activities.
Can people outside the iGaming industry attend SiGMA Rome?
The event extends well beyond traditional iGaming. SiGMA Rome shares Fiera Roma with AIBC, FX World, and Affiliate Grand Slam. As a result, the wider audience includes people working in technology, finance, digital marketing, payments, investment, and affiliate marketing. Each event maintains its own industry focus while allowing delegates to connect across sectors.
What should attendees know before arriving at Fiera Roma?
Attendees should use the East Side entrance specified by SiGMA. It is also worth checking the floor plan before leaving for the venue. Download SiGMA Match and arrange important meetings before the event begins. Fiera Roma covers a large area, while SiGMA World itself uses around 100,000 square meters. Therefore, allow enough time to move between halls, stages, and meeting areas.
Join us at SiGMA Rome 2026
Genesys One Affiliate Managers will be attending SiGMA Rome 2026 from 2 to 5 November. We look forward to meeting existing affiliates and connecting with new partners throughout the event.
SiGMA World gives affiliates several ways to make useful industry connections in one place. Affiliate Grand Slam brings a dedicated affiliate focus to Hall 2. Meanwhile, the wider event offers networking areas, conference sessions, meetings, and hundreds of speakers from across the industry.
For existing Genesys One affiliates, Rome is a good opportunity to meet our team in person. We can discuss current campaigns, traffic, available brands, offers, and plans for the months ahead. It also gives us time to talk through new opportunities away from emails and online meetings.
We are equally happy to meet affiliates who have not worked with Genesys One before. SiGMA World provides the right setting to discuss traffic sources, markets, brands, and possible partnerships face to face.
If you are attending Rome and would like to arrange a meeting with our Affiliate Managers, please contact us before the event. We can then arrange a suitable time to meet during SiGMA Rome 2026.
