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Saucify is a name many casino affiliates and operators know today. However, the company’s story did not start with it. Before the rebrand, Saucify was known as BetOnSoft, an online casino software and games provider that started in 2006.
That detail matters because many people still search for both names. Some know the older BetOnSoft brand. Others know the current Saucify name from modern casino games, demo pages, and affiliate content. So, when looking at the history of the company, it helps to start with its original identity.
BetOnSoft rebranded to Saucify in July 2014. The change gave the company a fresher identity that better matched its casino games, operator focus, and fast-moving product direction. The business itself did not become a new company overnight. Instead, the rebrand updated the way the company presented itself to the market.
Today, Saucify is positioned as a B2B supplier of RNG casino games. Its focus is on helping casino operators grow with easy-to-integrate content, multiple currencies, multiple languages, and casino games built for modern audiences.
For affiliates, this history is useful. It gives more context when promoting their games, writing reviews, or building content around casino software providers. It also shows how long the company has been active in the online casino space.
In this article, we will look at the BetOnSoft era, the 2014 rebrand, and where Saucify fits today. We will also explain why this story matters for affiliates in our iGaming affiliate program.
BetOnSoft Era: Where Saucify Started
Before the current became the name affiliates know today, the company operated as BetOnSoft. BetOnSoft started in 2006 as an online casino software and games provider. At the time, the online casino space was growing fast. Operators needed more games, better software, and content that could keep players interested.
BetOnSoft entered that market with a clear focus on casino gaming content. The company built its early identity around online casino software and RNG games. That foundation later became important when the brand moved into its Saucify era.
This early period matters because the business is not a new company that appeared in 2014. The Saucify brand launched in 2014, but the business has roots going back to BetOnSoft in 2006. That gives the company a longer history than some readers may expect.
For affiliates, this is useful context. When promoting casino games, it helps to know where the provider came from. A game studio with a longer background gives affiliates more to talk about. It also adds depth to game reviews, provider pages, and content built around casino software.
The BetOnSoft name also still matters for search. Some people may remember the older brand and search for it directly. Others may come across BetOnSoft when researching it’s history. So, using both names in the article helps connect old search intent with the current brand.
During the BetOnSoft era, the company laid the groundwork for its future direction. It built its place in casino software before moving toward a more modern identity. That move came in July 2014, when BetOnSoft rebranded to Saucify.
So, the BetOnSoft era should be seen as the starting point. It was the first chapter in a longer story. The Saucify name came later, but the company’s roots began years before the rebrand.
Why BetOnSoft Rebranded
In July 2014, BetOnSoft rebranded to Saucify. This was a key moment in the company’s history. The company had already been active since 2006, but the BetOnSoft name no longer matched its market direction.
The rebrand gave the business a fresher identity. It also helped the company move away from a name that sounded more generic. In a busy casino software market, that mattered. Game providers needed names that felt sharper, more memorable, and easier to position.
Saucify was chosen as a more distinctive brand name. It gave the company more personality and better matched its focus on original casino games. The new name also supported its focus on dynamism, originality, and speed to market.
This was not a case of a new company replacing an old one. It was a brand identity change. The core business did not change apart from the new name and market positioning. That is important for readers who still search for BetOnSoft today.
The rebrand was also part of a wider strategic marketing plan. It gave the company a clearer way to present itself to operators, partners, and affiliates. Instead of sounding like another casino software provider, the business had a name that felt more modern and more flexible.
For affiliates, this detail helps explain the link between both names. They are two chapters of the same company history. BetOnSoft built the early foundation. The became the updated brand built for a newer stage of the market.
The move also shows how important branding can be in iGaming. A provider may have good software and games, but the brand still needs to match the product. In this case, Saucify gave the company a name that better reflected its casino games, operator focus, and growth direction.
That is why the 2014 rebrand remains important. It connects the company’s early BetOnSoft roots with the current brand affiliates and operators know today.
Saucify Era: Casino Games, Operators, and B2B Growth
Today, Saucify is known as a B2B supplier of RNG casino games. The company works with casino operators that need reliable games, easy integration, and software support built for casino platforms.
That makes the story more than just a rebrand. The company moved from its BetOnSoft roots into a clearer supplier role. Now, the Saucify name is tied to casino games built for operators, players, and affiliate campaigns.
Its current positioning focuses on practical value for casino operators. The website highlights easy integration, multiple languages, multiple currencies, and cryptocurrency support. These points matter because operators need games that can support different markets and player needs.
The company also focuses on helping operators increase profits through casino games that are simple to add and easy to promote. For affiliates, this creates useful campaign opportunities. A provider with regular game releases gives affiliates more pages, reviews, demos, and campaign angles to work with.
Saucify makes RNG casino games across different categories. These include slots, blackjack, roulette, and other casino titles. This variety helps operators build wider game libraries. It also gives affiliates more ways to match game pages with different player interests.
Recent Saucify releases also give affiliates more game pages to promote through reviews, demos, and ready-to-use assets. Titles like Forge of Vulcan, Treasures of the Mystic Sands, Voltage Vortex, Alchemist Reels, and Balloon Pop show how the company continues to create varied casino content for different campaign angles.
That is important for affiliates who need fresh content often. New game pages can support SEO. Demo links can support player engagement. Game asset pages can also help affiliates launch faster campaigns with fewer delays.
You can also learn more about the provider on their official website.
For affiliates, Saucify’s current role is clear. It gives operators casino games, while affiliates get more game-focused material to promote. That makes the BetOnSoft to Saucify story useful for both history and campaign planning.
Saucify FAQs
Many readers still search for both Saucify and BetOnSoft. That makes sense because the company has used both names during its history. These FAQs explain the key points in simple terms. They also help affiliates understand how the brand connects to casino games today.
What was Saucify called before?
Saucify was formerly known as BetOnSoft. The company used the BetOnSoft name before the 2014 rebrand. So, when people search for BetOnSoft, they are often looking for the earlier history of Saucify.
When did BetOnSoft start?
BetOnSoft started in 2006. It operated as an online casino software and games provider. This means Saucify’s roots go back further than the 2014 brand name change.
When did BetOnSoft become Saucify?
BetOnSoft rebranded to Saucify in July 2014. The Saucify name became the updated public brand. However, the company’s history did not start in 2014.
Why did BetOnSoft rebrand to Saucify?
BetOnSoft rebranded because the old name no longer matched the company’s direction. The Saucify name gave the business a fresher identity. It also better reflected its focus on originality, speed to market, and modern casino games.
What types of games does Saucify offer?
The provider offers casino-style RNG games. This includes slots, blackjack, roulette, and other casino games. This variety helps operators fill their game libraries with different game types.
Final Thoughts
The history of company is really the story of a brand that evolved with the online casino market. The company started as BetOnSoft in 2006, then rebranded to Saucify in July 2014. That change gave the business a fresher identity and a name that better matched its casino games offering.
However, company was not a brand-new company in 2014. The rebrand built on the foundation already created during the BetOnSoft era. That is why both names still matter. BetOnSoft explains where the company started. Saucify explains where the brand moved next.
Today, Saucify is positioned as a B2B supplier of RNG casino games. Its games support operators with titles built for modern platforms, multiple markets, and different player interests. For affiliates, that creates useful campaign material across game reviews, demo pages, newsletters, and game assets.
This makes the BetOnSoft to Saucify story worth knowing. It gives affiliates more context when writing about the games. It also helps readers understand why the older BetOnSoft name still appears in searches.
For affiliates promoting casino games, Saucify offers a useful mix of history, game variety, and fresh campaign ideas. So, when building game pages, reviews, or promotions, the provider remains worth keeping on the radar.
