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The iGaming world is moving fast. So, if you want to grow in this space, you need to stay connected. That’s why iGB London 2025 is such a big deal.
This major event brings together thousands of people in iGaming. It includes affiliate marketers, operators, game developers, and software providers. The focus? Building real connections and discovering new ways to win in the iGaming space.
This year, the event happens at ExCeL London from July 2 to 3. But there’s more. The full celebration kicks off on July 1 and runs through July 4. These dates make up London iGaming Week. That means four days packed with learning, networking, and fun.
Over 15,000 attendees are expected. There will be hundreds of exhibitors, expert speakers, and powerful networking spaces. Even if you are not new to iGaming, this event is where serious players go to level up.
Here’s something important to note. While Genesys One won’t have a booth, our Affiliate Managers will attend in person. They’ll be ready to connect, answer questions, and build partnerships. So if you want to meet us, book a chat in advance.
In this guide, we’ll walk you through the full event. You’ll get all the key details, including the daily agenda, speaker topics, affiliate lounges, awards, and more. Whether this is your first time or your tenth, you’ll leave ready to make 2025 your best year yet.
Let’s get into it.
What Is iGB London 2025 and Why It Matters to Affiliates
iGB London 2025 is more than just a conference. It’s one of the biggest iGaming events in the world. It connects affiliates, operators, software vendors, and tech innovators. If you work in online gambling or sports betting, this event is made for you.
The show takes place at ExCeL London on July 2 and 3. These are the main expo days. But the full event stretches across four days. It’s part of a bigger celebration called London iGaming Week, which runs from July 1 to July 4.
Each year, iGB London gets bigger and better. In 2025, over 15,000 attendees are expected. You’ll find more than 300 exhibitors and top speakers covering topics that matter to affiliates.
Here are some of the key things you’ll find at iGB London 2025:
- Live speaker sessions with expert advice
- Networking lounges just for affiliates
- Tools and tips for SEO, paid ads, and traffic growth
- New casino affiliate programs to explore
- Face-to-face meetings with decision-makers
One special thing about iGB London 2025 is how it blends learning and connection. You can attend a talk about affiliate marketing in the morning. Then meet a new program manager over coffee in the afternoon. Every moment is a chance to grow your business.
Even if you’re not exhibiting, attending still opens doors. The event is built for making real relationships. And those often turn into long-term deals.
So if you want to meet new partners, grow your traffic, or improve your results, iGB London 2025 is where you need to be.
Full Schedule and What to Expect Each Day
Planning your time at iGB London 2025 is key. Each day has something different to offer. Whether you’re attending sessions or networking, there’s always something happening. Here’s a breakdown of the main schedule during London iGaming Week.
July 1: Welcome Day
The action starts before the expo even opens. July 1 is all about early arrivals and networking.
- Badge collection opens so you can skip the lines the next morning
- Small pre-event meetups start happening around ExCeL London
- Many affiliates use this day to schedule one-on-one meetings with account managers
This is a great time to settle in, make a plan, and grab a drink with someone new.
July 2: Expo Day One
This is when the show kicks into high gear. Doors open at 9:30 AM, and the energy is high from the start.
- Visit the Affiliate Lounge sponsored by bet365 to connect with other affiliates
- Explore the Sustainable Gambling Zone and learn about responsible marketing
- Sit in on expert-led sessions at the Pulse Stage
- Attend keynotes covering strategy, tech, compliance, and growth
At the end of the day, join the evening drinks event near the Dock Edge. This is a relaxed space to unwind, chat, and make fresh connections.
July 3: Expo Day Two and Awards Night
Day two opens at 10:00 AM and brings another round of panels, networking, and deal-making.
- More workshops and insights from top speakers
- Continued access to affiliate lounges, VIP lounges, and coffee areas
- Live strategy sessions with a focus on the US market and performance marketing
The night ends with the iGB Affiliate Awards 2025 at Troxy London. Doors open at 7:30 PM, and the event runs late into the night. It’s a celebration of affiliate excellence with music, entertainment, and a few surprises.
July 4: Wind-Down and Follow-Ups
The official event ends July 3, but the fourth day is a good time to reflect and connect.
- Many attendees use this day to follow up on meetings
- Some host private brunches or afterparties
- It’s also a smart time to visit London if you’ve traveled far
Whether you’re staying all four days or just attending the expo, each day gives you new ways to grow.
A Look at the iGB Floor Plan and Must-Visit Zones for Affiliates
The venue for iGB London 2025 is massive. The event takes place inside the ExCeL London Exhibition Centre, one of the largest venues in the UK. But don’t worry. The show floor is designed to make things easy to find.
You’ll find all the action inside Halls S3 to S13. These halls are packed with booths, lounges, and live stages. Everything is grouped by category, so you can move quickly between sessions and meetings.
Here are some of the top areas affiliates should focus on:
Affiliate Lounge
This lounge is a dedicated space where affiliates can relax, network, and have private chats. It’s also a great place to meet affiliate managers from leading programs. It’s quiet, comfortable, and made just for you.
VIP Lounge
Looking to connect with key decision-makers? The VIP Lounge is where you’ll find high-level conversations happening. Many affiliate program managers, software leaders, and big-name operators pass through this area during the event.
Pulse Stage
This is the main content stage for affiliates and marketers. You’ll hear expert talks about iGaming SEO, traffic generation, player conversion, and market trends. It’s powered by iGamingBusiness.com and iGBAffiliate.com, so you know the insights will be strong.
Sustainable Gambling Zone
Formerly known as the Consumer Protection Zone, this area highlights tools and services that promote player safety. If you want to stay ahead of compliance rules, make time to visit this space.
iGB Introducing
This feature helps you meet the right people fast. Register for iGB Introducing and you’ll be matched with new affiliate programs, tech providers, or tools based on your interests. It’s like speed-dating for business.
Coffee and Networking Areas
Spread out across the floor are casual meeting points. These include sponsored coffee spots and shared tables where informal chats happen. Many deals start over coffee, not in conference rooms.
To stay organized, download the official iGB app before you arrive. It has an interactive floor plan, session tracker, and networking tool built in.
Content Sessions and Speakers: Learn from the Best in iGaming
One of the biggest draws of iGB London 2025 is the quality of its speakers. Each year, industry leaders come to share real strategies that drive success in affiliate marketing and iGaming. If you’re serious about growing your business, these sessions are worth your time.
The sessions take place at different stages throughout the venue. The main content hub for affiliates is called Pulse at iGB L!VE. It is powered by well-known platforms like iGamingBusiness.com and iGBAffiliate.com.
Here’s what you can expect from the speaker lineup and session formats:
Expert-Led Talks
Speakers will cover topics that matter most to affiliates today. You’ll hear from successful affiliate managers, marketers, and agency leads. Many talks focus on growth, conversion strategies, SEO, content, and new traffic channels.
Topics include:
- Affiliate SEO that works in 2025
- How to grow in the US market
- Performance marketing case studies
- Content strategies that drive long-term revenue
- Compliance updates for gambling ads and regulation
Live Panels and Q&A
In addition to solo talks, there will be live panels. These sessions bring multiple experts together to discuss trends and answer questions. You’ll get to hear different views, compare ideas, and pick up tips that go beyond the basics.
Workshops and Niche Deep Dives
Some sessions go deeper into specific areas like mobile conversion, automation, or casino streamers traffic. These are practical, hands-on sessions that help you apply what you learn right away.
Future-Focused Insights
If you want to stay ahead of the curve, look for sessions on AI, new platforms, and market predictions. You’ll learn how to adapt early and position yourself for growth.
All sessions are open to attendees with standard badges, and seating is first-come, first-served. So show up early to get a good spot.
iGB Affiliate Awards 2025: A Night to Celebrate Affiliate Excellence
After two full days of networking and learning, it’s time to celebrate. The iGB Affiliate Awards 2025 will take place on July 3 at the Troxy in London. This is not just a party. It’s a high-energy night dedicated to the top performers in the iGaming affiliate world.
The event starts at 7:30 PM and runs late into the night. Expect live entertainment, bold lighting, themed decor, and a chance to connect in a more relaxed setting.
What Makes These Awards Special
The iGB Affiliate Awards focus only on the affiliate side of the industry. That includes publishers, marketers, agencies, and affiliate programs. This isn’t about who has the biggest brand. It’s about who’s driving results.
There are 20 award categories in total. Each one highlights a specific area of success, from innovation to casino traffic growth to new affiliate programs. The categories are judged by a panel of experienced experts from across the iGaming world.
Who Attends the Awards
The room will be packed with affiliate managers, CEOs, marketers, and operators. You’ll meet new people, strengthen old partnerships, and get inspired by what others are doing. Even if you’re not up for an award, just being there puts you in great company.
And yes, there’s food, music, and a dancefloor. But the real value is in the connections you make. The event creates a relaxed environment where conversations flow easily. Many affiliates say this is where their best deals started.
Theme and Style
This year’s event theme draws from British pop culture, giving the night a unique and fun vibe. Expect bold visuals, creative outfits, and a mix of elegance and excitement. It’s a night to unwind, but also a chance to be seen and remembered.
If you’re attending iGB London 2025, don’t skip this. Even if you’re new to the industry, it’s one of the best ways to plug into the community.
Meet Our Affiliate Team at iGB London 2025
The Genesys One Affiliate Managers will be attending iGB London 2025, and we’re looking forward to meeting you in person. While we won’t have an exhibition booth this year, our team will be fully available for meet-and-greets and networking throughout the event.
This is a great opportunity to:
- Catch up with your account manager
- Explore new campaign strategies
- Get updates on our latest offers and tools
- Discuss how we can support your 2025 growth goals
Whether you’re an existing partner or new to Genesys One, we’d love to connect.
If you’d like to schedule a meeting, just contact us directly. We’ll arrange a time that works best for you.
Top Affiliate Trends and Insights at iGB London 2025
iGB London 2025 is where top affiliates go to learn what’s working right now. From traffic strategies to market expansion, this year’s sessions are packed with real tools and knowledge.
Here are the most important trends and insights you’ll hear at the iGB London Affiliate Conference and from Pulse at iGB L!VE:
Smarter Affiliate SEO That Ranks in 2025
Search engine optimization is changing fast. Google updates continue to shake up rankings. At iGB London 2025, you’ll learn what affiliate sites are doing today to stay at the top.
Topics include:
- How to structure content for better indexing
- What backlinks still matter
- Optimizing affiliate reviews for conversions
If you want to drive more free traffic, these sessions will help.
The Growth of iGaming in the United States
The US iGaming market is growing every year. New states are going live with online casinos and sports betting. Speakers will show you how to enter this market with smart geo-targeting and risk-free testing.
You’ll also learn how other affiliates are earning strong CPA and revenue-share deals in the US.
High-Converting Campaign Strategies
Traffic without results is wasted effort. That’s why iGB London 2025 focuses on performance.
Sessions will walk through:
- Real case studies from high-performing affiliates
- A/B testing tricks for landing pages
- Building funnels that retain players
This is your chance to sharpen your paid ad or organic strategy.
AI for Affiliates: How to Work Smarter
AI isn’t just a buzzword. Affiliates are using it to speed up content creation, improve targeting, and get better data insights. Learn what tools are worth your time, and how to avoid common mistakes.
Keeping Your Campaigns Compliant
As affiliate rules tighten across the EU and UK, compliance matters more than ever.
The Sustainable Gambling Zone will highlight safe practices and tools that protect players and your brand. Panels will also explain how to:
- Stay compliant with Google Ads
- Use proper age-gating
- Build trust with responsible content
New Traffic Channels Beyond SEO and PPC
Affiliates are going beyond search and display ads. At iGB London 2025, you’ll hear how some are winning with:
- Influencer shoutouts
- Push notifications
- Telegram groups
- Discord communities
These channels can help you reach younger or niche player groups.
Crypto, Niche Markets, and Retargeting
iGB London 2025 is also a place to explore emerging verticals. Learn how to promote:
- Crypto casinos and DeFi gaming
- Mobile-first brands in Asia and Latin America
- Smart retargeting that brings back lost players
These insights are key if you want to scale smarter in 2025.
How Affiliates Can Make the Most of iGB Live London 2025
iGB London 2025 offers more than just booths and panels. To get the most value, you need a clear plan. Affiliates who prepare in advance walk away with new deals, better strategies, and stronger partnerships.
Here are the best ways to maximize your time at the iGB London Affiliate Conference:
Plan Your Schedule Before You Arrive
Don’t wait until the doors open. The full agenda, floor plan, and speaker list will be available in the official event app. Use it to:
- Mark sessions you want to attend
- Set reminders for important talks
- Locate lounges and networking zones
This simple step helps you stay focused and avoid missing out.
Book Meetings Early with Key Partners
Over 80 affiliate programs will be there, many offering exclusive CPA and revenue-share deals. If you want to lock in meetings, don’t wait. Contact programs you work with or want to meet.
Also, be sure to book time with Genesys One Affiliate Managers. We’ll be there for meet and greets, strategy chats, and partnership planning.
Spend Time in the Affiliate Lounge
The Affiliate Lounge is the best place to connect with other marketers. It’s quiet, casual, and full of serious affiliate minds. Use this space to relax, follow up, or spark new ideas.
Attend the Right Sessions
Make time for the talks that match your goals. If you need more traffic, attend SEO and content panels. If you want higher conversion, go to funnel and analytics sessions. If you want to scale, attend strategy and growth discussions.
Sessions happen across Pulse at iGB L!VE, the main content hub for affiliates.
Use the iGB Introducing Feature
This tool helps you meet new partners based on your business type and goals. It’s available in the app and connects you to people you might not find on your own.
If you’re looking for new affiliate programs, platforms, or tools, this is a fast way to expand your network.
Follow Up Before You Leave
Before you head home, reach out to new contacts. Send a quick message, schedule a call, or share your details. Many strong partnerships start at iGB London 2025 but grow after the event.
Frequently Asked Questions About iGB London 2025
Where is iGB London 2025 held?
iGB London 2025 will take place at ExCeL London, located at Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom.
What is the London iGaming Week?
London iGaming Week runs from July 1 to July 4, 2025. It includes iGB London 2025, exclusive networking events, workshops, and other iGaming activities across the city.
What is iGB Live?
iGB Live is a global iGaming conference designed for affiliates, operators, tech providers, and industry leaders. It offers expert-led sessions, exhibitor showcases, and powerful networking opportunities.
How much does a ticket to iGB Live London cost?
Tickets are free for affiliates. Some side events or parties may require registration or a separate ticket.
What are the iGB London 2025 dates?
The main expo days are July 2 and July 3, 2025. These dates are part of London iGaming Week, which begins on July 1 and ends on July 4.
What is the iGB London 2025 floor plan like?
The iGB Floor Plan includes exhibitor booths, affiliate and VIP lounges, content stages, and coffee zones. It spans multiple halls inside ExCeL London. You can access the map through the iGB event app.
Who can I meet at the iGB London Affiliate Conference?
You’ll meet affiliate managers, operators, software providers, networks, and fellow publishers. Over 80 affiliate programs will attend, many offering exclusive deals.
Will Genesys One be at iGB London 2025?
Yes. While we will not have a booth, our Affiliate Managers will be on-site. You can schedule a meeting with us for one-on-one chats and partnership planning.
What are the iGB Affiliate Awards 2025?
The iGB Affiliate Awards 2025 will be held on July 3 at the Troxy in London. The event celebrates affiliate excellence across 20 categories and includes live entertainment.
How can I get the most from iGB Live London 2025?
Plan your schedule early, attend relevant sessions, visit the Affiliate Lounge, and pre-book meetings. Use the iGB app to track sessions, connect with partners, and explore the iGB Conference floor.
Why iGB London 2025 Is the Affiliate Event You Can’t Miss
If you work in iGaming, iGB London 2025 is where you need to be. It’s more than a trade show. It’s a full experience built to help affiliates grow, connect, and stay ahead of the competition.
Across four days, you’ll get real insights, powerful meetings, and a front-row seat to where the industry is going. You’ll hear directly from experts, meet new partners, and leave with ideas you can use right away.
The event runs during London iGaming Week from July 1 to July 4. The main expo takes place at ExCeL London on July 2 and 3. You’ll get access to leading brands, live sessions, and exclusive networking zones like the Affiliate Lounge and VIP areas.
Even better, the Genesys One Affiliate Team will be there too. While we’re not exhibiting, we’ll be available for meetings, strategy talks, and personal connections. If you want to chat, schedule your appointment now.
Whether you want better SEO results, smarter campaigns, or new affiliate deals, iGB London 2025 will deliver. So mark your calendar, pack your business cards, and get ready to take your affiliate journey to the next level.
This is the affiliate conference that matters. Don’t miss it.
